01 - Bella Ivory

Milani Cosmetics: Bella Eyes Gel Powder Eyeshadow in 01 - Bella Ivory (Vegan)

Description: (Taken from the Milani Cosmetics Website)

"A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. What makes it a gel powder? Well, the formula starts as a gel and then is transformed by a special process into a stunning powder eyeshadow with pure color and power wear. The unique process allows you to blend this incredibly innovative, weightless formula easily with your fingertips to light up your eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. You just have to try this gel powder. It’s that different."

Net Weight: 0.05 oz / 1.4 g

Made In: USA / Distributed By: Los Angeles, CA

Price: $4.99 - To Purchase Online Click Here

Purchased At: CVS Pharmacy Store

Packaging:

A recycled gold-mirrored plastic lid and gold-matte plastic bottom with a snap enclosure. The bottom has a gold sticker in the center with the name of the color shade and some company information in black. The UPC barcode is on the back as well. The lid has a clear plastic center which allows you to see the color. The name of the brand is in gold on the lid. It has a security plastic wrap that needs to be removed prior to use.

Includes: One eyeshadow compact pot

Application: (Taken from the Milani Cosmetics Website)

"Apply using ring finger or brush for luminous eyes in one stroke. Use lighter shades on brow bone as a highlighter, mid-tone shades on the lid and deeper shades for contouring in the crease. Use any shade WET as a liner to create intense color or added definition for limitless, multidimensional looks as unique as you!"

Formula: (Taken from the Milani Cosmetics Website)

"Mica, Synthetic Fluorphlogopite, Silica, Aluminum Starch Octenylsuccinate, HDI/Trimethylol Hexyllactone Crosspolymer, Dimethicone, Isononyl Isononanoate, VP/Hexadecene Copolymer, Cetyl PEG/PPG-10/1 Dimethicone, Octyldodecanol, Magnesium Aluminum Silicate, Nylon-12, Caprylyl Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer, Polysorbate 20, Polyisoprene, Talc, Pentaerythrityl Tetra-di-t-Butyl Hydroxyhydrocinnamate. +/- May Contain: Tin Oxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470)."

Shelf Life: 24 months

Swatches:

Color Commentary:

Milani Cosmetic's describes 01 - Bella Ivory as an 'ivory satin matte'. It is a pale pinkish nude that has a slight shimmer in a satin finish.  

Chart Review:

Pros

Cons

Cruelty Free Vegan Gel to powder formulation provides for smooth texture application Beautiful color Lightweight Blendable Buildable best when used with a dampened brush or with an eyeshadow primer Cute packaging for a drug store brand Affordable Good pigmentation dry but great intense pigmentation if used with primer or wet with MAC fix plus When used dry the coverage is more sheer versus when used wet the coverage is more opaque Works best when used with either a synthetic brush or your finger to pack on No creasing Long-wearing: 6.5 hours before fading Milani Cosmetics does offer an exchange if purchased product through their website

Packaging can be a bit bulky for traveling  Packaging can be hard to open if you don't have nails or use a tweezer Slight powdery smell detected Not true to color description  Not a complete matte but more of a satin finish. There is a slight shimmer in this eyeshadow. A little bit of fallout was experienced if not applied by wetting your brush or using your finger. This formula does not work well with most brushes.  Milani Cosmetics does not ship international you would have to go through a third party vendor.

Overall Thoughts:

The Milani Cosmetic's Bella Eyes Gel Powder Eyeshadow has 31 different shades in this collection. The shade 01 - Bella Ivory is a very light pink nude that has a beautiful slight shimmery sheen to it. Although it is more of a satin than a matte, Bella Ivory is one of the softer finishes in the Milani Cosmetics Bella Eyes Gel Powder Eyeshadow line. This shadow worked best when used with either a primer and/or dampened synthetic brush which allowed keeping the fall out to a minimum. The gel to powder formulation allows for a smooth application that is very blendable and works well with other eyeshadows from other companies. I had to use a dampened brush to get the color to build a bit but then again I am very fair to light skin complexion. To date, I have used this eyeshadow as a transition shade, to highlight my brow bone, for a minimal barely there makeup look and even for an inner eye corner highlight. You can even get away with using Bella Ivory as a cheek highlighter. Even though the color is very naturally subtle, there is some good color payoff. Bella Ivory lasted about 6.5 hours before I noticed it slightly fading but it never creased nor transferred. There is a slight powdery smell detected. 

Repurchase: Yes

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