22 - Bella Gold

Milani Cosmetics: Bella Eyes Gel Powder Eyeshadow in 22 - Bella Gold (Vegan)

Description: (Taken from Milani Cosmetics Website)

"A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. What makes it a gel powder? Well, the formula starts as a gel and then is transformed by a special process into a stunning powder eyeshadow with pure color and power wear. The unique process allows you to blend this incredibly innovative, weightless formula easily with your fingertips to light up your eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. You just have to try this gel powder. It’s that different."

Net Weight: 0.05 oz / 1.4 g

Made In: USA / Distributed By: Los Angeles, CA

Price: $4.99 - Click Here To Purchase Online

Purchased At: CVS Pharmacy Store for $4.69

Packaging:

A recycled gold-mirrored plastic lid and gold-matte plastic bottom with a snap enclosure. The bottom has a gold sticker in the center with the name of the color shade and some company information in black. The UPC barcode is on the back as well. The lid has a clear plastic center which allows you to see the color. The name of the brand is in gold on the lid. It has a security plastic wrap that needs to be removed prior to use.

Includes: One eyeshadow compact pot

Application: (Taken from Milani Cosmetics Website)

"Apply using ring finger or brush for luminous eyes in one stroke. Use lighter shades on brow bone as a highlighter, mid-tone shades on the lid and deeper shades for contouring in the crease. Use any shade WET as a liner to create intense color or added definition for limitless, multidimensional looks as unique as you!"

Formula: (Taken from the Milani Cosmetics Website)

"Mica, Synthetic Fluorphlogopite, Silica, Aluminum Starch Octenylsuccinate, HDI/Trimethylol Hexyllactone Crosspolymer, Dimethicone, Isononyl Isononanoate, VP/Hexadecene Copolymer, Cetyl PEG/PPG-10/1 Dimethicone, Octyldodecanol, Magnesium Aluminum Silicate, Nylon-12, Caprylyl Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer, Polysorbate 20, Polyisoprene, Talc, Pentaerythrityl Tetra-di-t-Butyl Hydroxyhydrocinnamate. +/- May Contain: Tin Oxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470)."

Shelf Life: 24 months

Swatches:

Color Commentary:

The Milani Cosmetic's Bella Eyes Gel Powder Eyeshadow in 22 - Bella Gold is described as a 'gold metallic sheen'. It is a bright, warm medium-gold in a shimmery metallic finish. 

Chart Review:

Pros

Cons

Cruelty Free Vegan No smell Gel to powder formulation provides for smooth texture application Beautiful color Lightweight Blendable Buildable Cute packaging for a drug store brand Affordable Good pigmentation dry but great intense pigmentation if used with primer or wet with MAC fix plus When used dry the coverage is more sheer versus when used wet the coverage is more opaque Shimmer finish if used dry but an intense metallic finish when used wet Works best when used with either a synthetic brush or your finger to pack on Glitter is not chunky but finely milled  No creasing Long-wearing: 7.5 hours before fading True to color description Milani Cosmetics does offer an exchange if purchased product through their website

Packaging can be a bit bulky for traveling  Packaging can be hard to open if you don't have nails or use a tweezer The color looks glittery in the pan  A little bit of fallout was experienced if not applied by wetting your brush or using your finger. This formula does not work well with most brushes.  Milani Cosmetics does not ship international you would have to go through a third party vendor.

Overall Thoughts:

I am living for the Milani Cosmetics' Bella Eyes Gel Powder Eyeshadow formulation. As you can see the pros severely outweigh the cons by a lot. There are 31 shades in the collection available. Bella Gold is a gorgeous gold color that definitely will give your eye that pop of color. The gel to powder formulation allows for a flawless lightweight application that looks more intensely opaque when used with a dampened synthetic brush. If you do decide to use this color dry, you will experience some fall out and more sheer coverage. Either way you will still get great pigmentation. Do not be intimidated by the glitter in the pan because the glitter is very finely milled. The formulation is very blendable and buildable. I did not experience any creasing throughout the 7.5 hours I wore 22 - Bella Gold before noticing any fading. Let us not forget that these eyeshadows are extremely affordable at the drugstore which can be marked down even more with coupons. Yes, the snap enclosure can be a bit tricky and the packaging can be bulky for traveling but overall these shadows are must for everyone. 

Repurchase: Yes

Disclaimer:

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Swatch That